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《你值得更好的夢想》建立個人品牌3元素,輕鬆為職涯鋪路!
日期 | 2021-03-10
撰文 |
-A 縮小字體
+A 放大字體

網路發達使得人人都可在社群經營「個人品牌」,個人名牌就如同一張名片,也是別人認識你的管道之一。不知道各位職場人有沒有發現,現在也有不少面試都會請面試者提供個人社群帳號,不管你是想透過社群打造個人品牌,甚至進一步創業,還是單純想在網路上經營個人形象,下列建立品牌的3個元素必須先筆記!

 

1.品牌形象

創立個人品牌的第一步即是建立「品牌形象」,這裡的形象包括品牌視覺風格營造、品牌人物設定,其中視覺風格也包括圖像、影像、文字、主視覺顏色等,假設你想經營Instagram,就得思考想經營的主題,你在這裡所扮演的角色為何(最重要的人設是「做自己」),以及Instagram發文的模板設計、風格代表色、用字遣詞等。 

 

2.曝光管道

第二個需要思考的元素則是品牌「曝光管道」選擇適合的平台,不管是屹立不搖的Facebook,還是前陣子很夯的Clubhouse,不是每個社群管道都適合你的人格特質或你想做的內容一個準確的曝光管道有助於擴張內容、吸引粉絲,也是品牌成長的最重要關鍵。假設你的目標受眾為年輕人可能得選Instagram作為平台,又或者你不擅長文字卻能言善道,比起部落格,YouTube反而比較適合你。由此可見,各曝光平台的比例還是需要花心思分配的!

 

3.有價值想法

第三個擁有「有價值想法」是經營個人品牌的主要元素,也是影響此品牌是否能走得長久的核心,如同《你值得更好的夢想》一書所說:每個人都是獨一無二的個體,不需要擁有大起大落的人生,只要分享你的邏輯及觀點。」各位職場人不需要擔心自己沒有足夠的學歷背景、海量知識,可以先從自身經驗、興趣、專業去挖掘,並結合大眾的需求找出賣點!例如:營養師分享飲食觀念、正在減重的人分享減脂心得&方法、學生分享讀書心法等。

 

上述3個建立個人品牌的要點,各位職場人是否已經記下來了呢?順帶一提,如果你是想透過個人品牌打造副業的話,可再進一步思考「未來的獲利模式」,不過千萬不要將獲利作為唯一經營目標哦!(想要知道更多關於打造個人品牌的祕訣可以參考:《你值得更好的夢想》

 

Source:《你值得更好的夢想》、pixabay

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